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At one point or the other, every content marketer and professional SEO experts have grown worried that their content is not performing as well as they had expected. Content marketing might now be mainstream, but many marketers haven’t attained the amount of success that they hope to achieve. So what happens then? Over the years, […]

Once you have created a persuasive ad or email copy and the viewer clicks the link to buy your product, or sign up for your service, they are redirected to a page where they are transformed into a customer or client or at the least, a lead. The sole purpose of a landing page is […]

Google uses over 200 ranking factors, all of which have varying degrees of importance. However, there is no doubt in any quarters that links are highly important. A Moz study carried out in 2019 also concluded that there is “a strong correlation between links and rankings”. Links are not only important because that is how the Googlebot crawls […]

Every SEO specialist understands that there is much more to ranking on the first page of a search engine than uploading a couple of posts on a blog and stuffing them with keywords. Laypersons can hardly conceive how nuanced SEO is. Most SEO beginners probably didn’t think they would be doing so much of reading […]

Links and SEO There are two major types of links: external links (also called backlinks) and internal links. External links point to a page on a different domain while internal links connect to another page within the same domain. When SEO experts discuss the value of links and link building to SEO, they mostly talk about backlinks. Does […]

In a recent survey of 501 small businesses in the US, The Manifest found that only 30% had an SEO strategy in place. This means several opportunities to boost business visibility and revenue are wasting, considering that 93% of online experiences begin with a search engine. However, it is easy to see why this is […]

Google has the biggest share of internet searches that is rated at 92% worldwide. This is why every website that wants to succeed must consider country-wise ranking on Google. This will optimize your website search presence for audiences in different countries and those speaking different languages. Ranking better on Google is important, especially if you […]

As a self- funded owner of the business, I wish to get as many things free as I can before trying to convince our finance director to invest over funds of the hard-earned bootstrapping. Along with being a businesswoman, I am a research analyst as and have considerable knowledge about computer science along with the […]

Whether you are working a standard 9 to 5 or getting your feet wet as an entrepreneur, making an additional steady income using the internet could allow you advance your personal finances. Alternatively, your internet hustle could be your main source of income. Either way, there are endless short and long-term possibilities that can allow […]

Machines yield better results than people! Such provocative statements evoke a sense of drama and intrigue. But if you delve into the SEO domain, you will find many SEO professionals conclude this about PPC. Indeed, specific functions get better executed than people. And the best minds associated with Facebook, Amazon, Bing, and Google are involved […]