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the 4 ps of marketing

The 4 Ps of Marketing: What You Need to Know About Marketing Mix?

In order to meet marketing objectives, brands need to understand the marketing mix or the combination of elements they should use. All 4 Ps of marketing are involved here: product, price, place, and promotion. Digitalization has caused the standard methods and practices of nearly every industry to change and adapt in order to work within […]

Cost Of Customer Acquisition

What Is Customer Acquisition Cost & How to calculate it?

Customer acquisition cost (CAC) is the amount of money a company spends to acquire a new customer. By determining the cost of customer acquisition, a business can determine if the customer acquisition efforts are worth it. By combining the costs associated with converting sights into customers (advertising, marketing, sales personnel, etc.) and sharing that amount […]

how to grow ecommerce sales


Marketing is known to be connected to the concept of e-commerce and the startup of multiple different businesses through the means of online retail space. There are also multiple challenges which are coming up with different techniques to set up techniques and using them for making up a strategy and exceeding in the way which […]

7 Ways to Earn a Steady Income Using the Internet

Whether you are working a standard 9 to 5 or getting your feet wet as an entrepreneur, making an additional steady income using the internet could allow you advance your personal finances. Alternatively, your internet hustle could be your main source of income. Either way, there are endless short and long-term possibilities that can allow […]

What to Choose Between WordPress vs Shopify?

What to Choose Between WordPress vs Shopify?

If you are asked what would be your priority if you have to choose between WordPress and Shopify? Now, are you coming up with a reaction? “Bro! can you please increase my knowledge by pointing out a difference between these two?” Then we will say, My child! “Take a chill pill”. Are you fed up […]


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