In order to meet marketing objectives, brands need to understand the marketing mix or the combination of elements they should use. All 4 Ps of marketing are involved here: product, price, place, and promotion. Digitalization has caused the standard methods and practices of nearly every industry to change and adapt in order to work within […]

Customer acquisition cost (CAC) is the amount of money a company spends to acquire a new customer. By determining the cost of customer acquisition, a business can determine if the customer acquisition efforts are worth it. By combining the costs associated with converting sights into customers (advertising, marketing, sales personnel, etc.) and sharing that amount […]

Whether you are working a standard 9 to 5 or getting your feet wet as an entrepreneur, making an additional steady income using the internet could allow you advance your personal finances. Alternatively, your internet hustle could be your main source of income. Either way, there are endless short and long-term possibilities that can allow […]