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google algorithm

Google Algorithm: How Essential Is It For Better Search Results?

To better comprehend the GoogleAlgorithm mechanism, an understanding algorithm is quite fundamental. The entire system is constructed to support various search engine factors such as relevance, quality, and webpage usability for a specific search query. Before delving into the in-depth discussion on each factor, it is vital to gather how the Google ranking process works. […]

Core Web Vitals

Google’s Core Web Vitals Update June 2021: How to Prepare Yourself?

Core Web Vitals are user-centered metrics that Google utilizes to quantify key aspects of the user experience in the real world. The Core Web Vitals measure web usability circumstances such as load time, interactivity, and the visual stability of content on the web pages as they load. This is, for instance, to prevent users from […]

BERT: What to do to Remain Ahead in the Next Generation of SEO

What is BERT? BERT is the abbreviation for Bidirectional Encoder Representations from Transformers. It is a Google algorithm update that aims to understand the intent of search queries better based on the context of words, in order to return the most relevant results.  It was rolled out in 2015 and Google referred to it as […]

Common (and Dangerous) Misconceptions About SEO That All Business Owners Must Know

SEO is an ever-changing field and the best practices go obsolete over time. But that doesn’t mean one must follow every fad. Every now and then, myths arise and webmasters and business owners get to learn the hard way.  Many of these misconceptions arise out of a lack of understanding of how search engines work […]

Google algorithm updates and SEO: An unbiased review of the current scenario

If you are looking to boost your ranking at the SERPs, then some options include Google’s very own Featured Snippets. It allows you to understand and identify keywords better than ever to help you with scaling up the ranks. However, according to experts at the White label PPC, it seems to be more about understanding […]


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