The Key SEO Strategy to Drive Organic Traffic in 2021
Are you exploring to know the key SEO strategy to drive organic traffic? Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms as part of any digital marketing strategy. Effective marketing demands it.
SEO is a collection of tools and best practices that help your website rank great in search engine results, thereby driving more traffic to your site and potentially more business.
However, although SEO once included adding keywords to your site for search engines to find, SEO in 2018 is far more complex and involves a much broader scope of considerations.
Nowadays, SEO is a full-time job for small businesses, and many are turning to website design and marketing experts such as Pronto for support.
How to Create an SEO Strategy
Forget what you think you understand about SEO and start thinking about it as an ever-evolving field. As users’ behaviors and search engines’ abilities develop over time, standards come and go in the blink of an eye.
Assuming you can skip SEO in your digital marketing strategy and ‘wing-it might keep you from reaching your full business potential.
It’s not just the online marketing industry evolving; your business’s industry is also maturing.
So when it comes to SEO, you really can’t “set it and forget it.” You need to monitor and track how well everything is working, so you’re always one step ahead of the competition.
Key elements to acknowledge when planning out your SEO strategy:
Who is in your target market?
SEO today is not about just grabbing as much traffic as possible but instead attracting high-value visitors interested in what you offer. In words of demographics, what is your market searching for? How are they performing web searches? Where are they located?
The more precise your answers, the more valuable your investments in SEO become. Google Analytics is an excellent place to start your investigations!
Most people search on mobile devices
You don’t need statistics to explain to you that the online mobile market has exploded in the past few years, overtaking desktops years ago. Optimizing websites for mobile browsers is important if you want to rank well in search engine results pages. If you’re uncertain how your website measures up, enter your site’s URL in Google’s Mobile-Friendly Test.
Search engines are expanding
When someone mentions search engines, do you automatically think they’re talking about Google? The tech giant has such a significant market share that ‘Googling’ has become a verb. However, a substantial portion of searches takes a position on alternative sites, such as Microsoft’s Bing.
Make a point to search for your website on Google alternatives to see where you rank. Just increasing social media engagement and adding meta tags might be all it takes to boost you a couple of ranks on Bing.
What’s your audience searching for?
Just a few years ago, the average user didn’t trust search engines to get conversational questions. They were searching with clunky phrases like flower delivery in New York. Now people feel easy typing in things like “who delivers roses near me?”
Changes in searcher habits are normally subtle but will affect which keywords will be most valuable for your site. Rather of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue, and profits.
Simple navigation reigns and quality content is king
A user-friendly website with exciting and easy-to-find information is what will boost your traffic. Each page needs to be built around keyword themes with unique content, so search engines can simply index yours and rank you higher.
Positive reactions from website visitors are your best bet for a better ranking. Keep the content natural and focused; avoid jargon and keyword stuffing to keep users from leaving the website unhappy and hurting its ranking.
Links to your site are precious
When another website links to yours, search engines see it as an indicator that your site contains valuable content. Not so long ago, getting dozens of links from low-quality websites was all it took to boost your ranking.
Today, the cost of a link to your site depends on the site’s quality linked to you. Just a few links to your business from high-traffic websites will do wonders for your ranking!
Social media has a pivotal role
Last but not least, social media is an evolving platform that has changed from a primary communication platform to a highly profitable marketing channel.
Many users begin their searches on social media and make their way to a business’s site. Sharing up-to-date, engaging, and personalized content will bring more people to your profile and, eventually, your website.
Set and track your SEO goals
Monitoring your ranking on search engines is key to getting more reliable results. Begin by tracking the most important website metrics to set a baseline for your performance. Make small content changes and see if you see a boost in your website traffic or rankings.
Avoid making many unrelated changes simultaneously so you can always keep track of what was responsible for improved performance.
SEO stands for search engine optimization, a digital marketing strategy that concentrates on your website’s presence in search results on search engines like Google. When you realize how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.
There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your process and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.
We’ve discussed some of the core elements of a successful SEO campaign to include in your digital marketing plan. Beyond that, several marketing strategies can indirectly affect how your site ranks, such as Pay per Click advertising and email marketing.
This means you really can’t afford to address each campaign individually. The most successful brands integrate all their campaigns that assure there’s always something pushing their leads one step closer to converting into a customer.