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Google Trends

How to Use Google Trends for Keyword Research & Content Strategies?

August 15, 2021

How to Use Google Trends for Keyword Research & Content Strategies? As online content evolves as the primary source of knowledge for many people, knowing what to include and how to place keywords is more relevant than ever. Whether an official business webpage or a social media platform, every site requires to consolidate keyword research ahead of posting content to work at the top level and competitively.

Keyword research is just determining what types of words and phrases create the most audience interest, internal clicks, and linger time to improve your site’s ranking. So, what are some best practices when it proceeds to keyword research?

One method is to use Google Trends to optimize your search engine performance. Google Trends is an analytics-measuring tool that enables users to tailor searches for related words and phrases and monitor SEO trends across any set duration of time.

This article will go over key tips on how to harness the potential of Google Trends in the service of your company’s SEO ranking, marketing methods, social media presence, and beyond.

Google Search Trends
Google Search Trends

What Is Google Trends? 

Google Trends culls data from Google searches and enables users to compare the frequency of search terms compared to other similar keywords, different geographic regions, or across language barriers.

Data from Google Trends can be sorted for real-time emphasis or by a particular range.

Google Trends started as a way to analyze and aggregate user interest in various topics or fields. It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale, including gauging public responses to real-time events or other news stories within the short-term future.

The tool has also affected how many research studies are conducted and is poised to inform how users systemize search data to their advantage continuously. Through Google Trends, users can track trends in social attitudes, political matters, sports, entertainment, or other areas related to their interests.

Trends Google
Trends Google

Google Trends for Keyword and Content Strategies

Google Trends can provide brands with valuable data regarding what customers are reading and digesting through Google. Remaining abreast of the latest trends can help organizations ensure that users rather than their competitors see their content. Google Trends can help you identify important keywords and trends among your target customers and support brands to see which topics are worth investing in and which ones they should skip over. Here are some of the key ways all organizations should consider using Google trends to better SEO efforts.

  • Understanding rising vs. falling trends
  • Understanding trending patterns
  • Dialling in on geographic trends
  • Identify new rising keywords

Understanding rising versus falling Google word trends. Although keyword search volume provides users with valuable information concerning what people want to read about, it does not necessarily provide that much information into how that interest has changed over can you buy xanax over the counter time. For example, consider a particular topic has been decreasing in interest over the past few months. Although the search volume is still high, the decreasing numbers indicate it will not be a valuable keyword in a few months. On the other hand, a related term might not yet have an admirable search volume, but word trends indicate that it is rising, meaning it might be worth the investment of site owners. Using Google Trends, you can reveal which keywords are trending up or down. This will help you decide whether or not they’re deserving optimizing for. You can pair the data found from Google Trends with the data you receive from Instant to best understand your keywords.

Understanding trending patterns. You can also use Google Trends to find ways in search volumes. For example, appropriate terms might see a spike in search volume at a specific time of the year or even during certain times of the month or week. Knowing when these spikes will likely come can support organizations to maximize the attention that their content receives. You can schedule content to come out before and during these peak times to maximize appearance.

You are dialling in on geographic Google search trends. People in many parts of the country may also differ in their search trends. If you need to target customers exclusively in a special region, you want to examine the search trends specific to that region. Google Trends allows marketers to explore precise geographic areas within the United States and countless countries globally. Using this information, you can begin to draft content based on keywords that interest this same population. You might find that search trends change within your targeted region compared to the rest of the country as a whole, but studying the trends will help you make sure that the content you create has been particularly tailored to your target audience.

Identify new rising keywords. Finally, Google Trends can also offer excellent insight regarding rising keyword trends. When you enter a keyword or a keyword phrase, you will also get a few related keywords that have seen increasing searches in Google search trends. This insight will support you tap into potential new keywords and content topics becoming increasingly popular on the SERP. When you identify these rising topics and produce high-quality content for them, you help get yourself out in front of the competition. You can create the content first, helping you rise in the SERP and produce more conversation on social media. Let customers understand you listen to what interests them and want to engage with them.

Google Trends offers some unbelievable information that can help guide marketers in the content creation process. The better you know how your target customers behave online, the easier it will be to create content that appeals to them.

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