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Backlink Analysis Tools

Backlink Analysis Tools to Improve Your Backlink Profile

April 22, 2021

Here are the best backlink analysis tools which can help you a lot in monitoring the backlinks. Over the past several years, so much of SEO has changed. But one thing left untouched is the potential of quality and natural backlinks.

Old school SEO was regarding backlink quantity, but now we’re in a place where it’s more about quality and relevance.

One key to a successful online business is to constantly monitor your website’s backlinks – and competitors’ sites. You require to know your competitor’s SEO strategy – traffic resources, keywords, and referring domains.

I can tell that there are many premium tools for long-time pros, like SEMrush and Majestic. But for beginners, these link analysis tools have what you require and come at a lower price. If you’re an SEO newbie with a limited budget, try these tools to observe backlinks:

Best Backlink Analysis Tools
Best Backlink Analysis Tools

Backlink Analysis Tools 

SE Ranking

SE Ranking is one of my favorite backlink checkers that provides you to check incoming links to your website based on Google Webmaster Tools data. It’s a paid tool (starting at $9 / month) and includes website audit, rank tracking, keyword research, and competitor rank tracking.

You can create a detailed link analysis for the following parameters: index / noindex, follow / nofollow, cached / not cached, date discovered, Moz Domain Authority, anchor text, anchor text, Alexa rank, Ahrefs rank, social popularity, and more.

From there, you can disavow links and create a file to submit to Google Webmaster Tools.

Backlink Watch

Backlink Watch is one of the most comfortable and simplest tools to track a website’s backlink portfolio. It’s free and returns up to 1000 links without the choice to export reports. I love Backlink Watch for the opportunity to use Ahrefs’ API – meaning you can trust the results.

SEO Spyglass

SEO Spyglass is pretty new but provides excellent results. It has a database of 15,000,000,000,000 indexed backlinks, more than Ahrefs and Majestic tools have. You can check 1,100 links for free but can’t export results unless you upgrade to a paid version.


MoonSearch is a free backlink monitoring tool that gives a complex link analysis and checks how many backlinks are indexed. It supports track information about Alexa rank, PageRank, and reputation based on Yahoo, Dmoz, and Moonsearchcatalogs.


Ahrefs is one of the best SEO tools to observe website backlinks. It has a free version where you can observe 10 backlinks and 2 domains per request. The paid versions start at $79 per month to complete the backlink profile: dofollow/nofollow, anchor text, image backlinks, etc.

If you ever get punishment from Google, it will be a lifesaving tool, giving you an accurate percentage of anchor text on your site.

Editor’s update: Ahrefs’ crawler is currently the only one to discover backlinks in JavaScript besides traditional HTML. It also crawls 4.1 million pages per minute, meaning you’ll be capable to see new, broken, and lost backlinks very quickly.

Thanks to the addition of “link loss” reasons (e.g., 404, index, 301, etc.), there’s no need to guess why some backlinks dropped out of your site. Besides buy prednisone no prescription analyzing anchor texts, you can also bypass penalties by disavowing suspicious links from the Ahrefs’ dashboard.


OpenLinkProfiler is a comprehensive tool that provides up to 200,000 links per report. It has an extended and fresh database of links and shows which links are active in the last 90 days.

The free version supports exporting up to 100 backlinks in .csv format. If you need to export more, you can use the paid version.

You’ll see the overall concept of backlink influence, anchor page, link date, and more.


RankSignals is another free tool that assists you to find competitor’s backlinks and traffic sources to build up your link-building strategy. Using this tool, you can get several dofollow and nofollow links and several unique domains leading to your site.

It shows the PR of the site and the link anchor text and other parameters like PageRank, Alexa Rank, and social metrics (Facebook, Twitter, and Google Plus). Find out all bad, spammy links and have the choice to disavow them.


BacklinkTest provides a complete list of incoming and outcoming backlinks. I can’t say that it is a perfect tool for regular use, but it is proper for rough use. There are a lot of pop-ups, but the tool knows the source’s IP address.

Monitor Backlinks

Monitor Backlinks is one of the most popular and new SEO tools to track link profiles. You can check out up to 10 effects without registering. If you need to get more results, the paid tool starts at $25. The tool provides the overview of a domain, SEO metrics, keyword rankings, anchor text reports and lets you disavow low-quality links.

Link Diagnosis

Link Diagnosis shows you multiple options while monitoring backlinks, based on various results: nofollow/dofollow links, spam and bad links, internal/external links, and info about web page rank distribution. It gives different types of data from other tools but works best in Firefox.


Serpstat is a growth hacking tool for search engine optimization, PPC, and content marketing. This is an exceptional backlink analysis tool for those who need to earn money from their website.

Serpstat provides you access to a list of anchors and referring pages and domains. You can also observe your page and that of your competitors. See how they run with links and times when their backlink numbers changed.

Their Trust Rank and Page Rank enable you to see what domains would be great for backlinks so that you only work with reliable sources. You can also find pages that bring the most links.


GrowthBar is one of the best backlink analysis tools for SEO, developed by Growth Marketing Pro.

It gives you SEO insights about every website and keyword when you conduct Google searches. You can find keyword recommendations, your competitors’ backlinks, Google Ads data, and even Facebook Ads data.

GrowthBar covers all of your SEO backlinking essentials right from the SERPs. Plus, it’s further affordable than 95% of tools out there.

You can check out your competitors’ top-ranking backlinks and view their domain authority right on the search results page. You can further export any backlink list to a CSV file.

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