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Let’s suppose you have launched a new brand, and you are selling your products online. The website is just perfect, but you have one major problem with it. No customer can find it. Your brand now depends on the SEO (Search Engine Optimisation). This procedure of digital marketing can solve your problem by putting your website on the front page of Google as search results that related to your brand or products. There are various Professional SEO Service Company charging a reasonable price to rank your website on top.

Now that your website is on the first page of Google, there is another technique known as SMO (Social Media Optimisation).

What are SEO and SMO?

Search Engine Optimisation (SEO)

Search engine optimization works in ranking your website on the highest search engine result pages. (SERPs). It includes the following methods,

  • Keywords Implementation:
    SEO keywords are planned and chose explicitly to aim at each page of the website. The importance of SEO is that every page will have its purpose. 
  • Standard optimized copy:
    Every landing page of the website needs to have a well written and easily understandable content with SEO keywords incorporate to rank it at highest on Google. 
  • Meta title & Meta description:
    To make sure that website pages have a distinctive Meta title of the page, which indicates Google what the content page is about. A Meta description is below the title in the search engine results.  
  • Link Building:
    Link building is one of the essential procedures of SEO, which indicates buy xanax online without a prescription increasing links from other websites. Every link to your webpage from a famous source is a good target for Google, as these links will put in favor of your website. This strategy is to increase the ranking position of the website.
  • User-Friendly Web:
    This technique is related to SEO. A website may not get good google ranking if it is slow, unresponsive, and hard to use.

Social Media Optimisation (SMO)

This method is used as digital marketing; it targets on providing your social platforms more traffic, enough to bring more audience to your website.

  • Create Shareable Blog:
    It is producing content that would attract the audience to share and click the link. By creating blogs on your web is vital to SMO, as it is an easy way to link. 
  • Easy Sharing Blogs:
    In this, add a sharing and social link button to web and blogs to promote sharing content, recommending, or bookmarking.
  • User Value:
    Add outsource links to your blog even if it does not increases the audience on your website. It would still help you gain a loyal user base who will know you have a knowledge fountain.
  • Appreciate Loyal Users:
    This strategy helps to reward your loyal users with an occasional “Thank You,” follow us back or an exciting competition prize. Once they know you value their comments, your web will gain loyal followers. 

SEO targets to improve web ranking and bring visits through Google search, whereas SMO aims at getting traffic to your web by social media platforms.

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